Day: September 25, 2020

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies | BoF Professional, This Week in Fashion

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies | BoF Professional, This Week in Fashion

NEW YORK, United States — Like TikTok itself, the battle for ownership of the video-sharing platform has been utter chaos.But unlike TikTok, which has become a key marketing platform for brands looking to connect with Gen-Z, the fight to determine who controls its user database has been anything but joyful.The ...

Derek Blasberg of YouTube Fashion

Derek Blasberg of YouTube Fashion

Since being fired from Vogue at the start of his magazine career, Derek Blasberg has made quite the comeback.“Being fired from Vogue, I really thought it was over,” Blasberg said, speaking on video from a bedroom in his Manhattan apartment. As the coronavirus pandemic continues, most companies are still ...